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Brand Refresh
Website Redesign
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This client is one of the most successful and well-respected logistics firms in North America. In pursuit of their ambitious growth goals, they determined that the most logical plan for expansion would be to invest in growing their agent program. They recognized that while many competitors in the industry also had advanced operations and technology, they all had a dated look and feel which gave the opposite impression. Following a full brand refresh and a newly developed, state-of-the-art website, they needed a sound marketing strategy that could support aggressive international expansion.
Proposal
The proposed strategies focused on a comprehensive digital marketing approach to support their agent recruiting program. This included a brand refresh and the development of a new website to modernize the company's image. The marketing strategy was centered around an integrated marketing funnel that utilized programmatic display, targeted Google searches, and social media campaigns. Additionally, the use of lead magnets and email automation played a crucial role in nurturing potential agents and facilitating their recruitment as part of the company's international expansion efforts.
Main Objectives
Agent Recruitment Diversification: Move away from sole reliance on load boards for agent recruitment.
Brand Modernization: Refresh the brand to reflect a more current and advanced industry presence.
International Expansion: Develop a marketing strategy to support aggressive growth internationally.
Strategies implemented
Search Strategy
Implemented Google search campaigns targeting logistics professionals, focusing on the company's unique value propositions.
Social Media Strategy
Utilized these platforms to reach a wider audience, showcasing the newly refreshed brand and state-of-the-art website.
Programmatic Display
Engaged in targeted display advertising to reach potential agents in relevant online spaces.
Solutions provided
Our team developed, implemented, and maintained all aspects of the client’s strategic marketing for their new agent recruiting program. This included a fully integrated marketing funnel - that utilized programmatic display, Google search and social on LinkedIn, Facebook and Instagram - in tandem with lead magnets and email automation for nurturing.
The result
Enhanced Brand Perception
The brand refresh and redesigned website improved the public image of the company.
Increased Agent
Interest
Interest
Successfully attracted a larger pool of potential agents.
Streamlined Recruitment Process
More efficient and responsive to the needs of potential agents.
Conclusion & Future outlook
The client has successfully laid the groundwork for significant international expansion and modernization through strategic marketing and branding initiatives. The diversified recruitment strategies have not only broadened their recruitment base but also enhanced their visibility on a global scale.
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