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Self-Serve Portal Development For A Logistics Company
Platforms
Custom Web Development
Cloudflare CDN
Prisma ORM
ShipPrimus API
What we did
Website Development
LTL Portal Development
Dynamic Pricing Implementation
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This logistics company faced significant challenges with their existing digital infrastructure. Their website and LTL portal were not optimized for performance, lacked dynamic pricing capabilities, and suffered from an outdated schema that hindered efficient data management and user experience.
Proposal
We proposed a comprehensive redevelopment of the company's website and LTL portal. The strategy encompassed schema re-implementation, introduction of dynamic markups for pricing, and refactoring for better cross-team collaboration, aiming to streamline the booking process and enable flexible pricing strategies through an admin-controlled interface.
Main Objectives
Modernize the website and LTL portal with enhanced performance and user experience.
Implement dynamic pricing capabilities to allow flexible markup adjustments.
Facilitate efficient cross-team collaboration with standardized tools and methodologies.
Strategies implemented
Schema Re-implementation
Collaborated with key stakeholders to decide on a new, efficient schema, aligning the ORM with the agreed tables and updating backend and frontend components accordingly.
Dynamic Pricing Introduction
Developed a dynamic pricing system by creating a database for markup information and admin logins, along with secure admin pages for markup adjustments.
Refactoring for Collaboration
Standardized tools and naming conventions across teams, developed a shared database interaction library, and onboarded frontend developers to new practices, enhancing workflow efficiency and reducing errors.
Solutions provided
We improved the website and portal by adding SSL, optimizing asset loading, and using a CDN to boost speed and security. Dynamic pricing was introduced to allow the logistics team to adjust markups directly, enabling quick responses to market changes without needing code updates. Additionally, we unified development practices and tools across teams to streamline processes and ensure smoother project execution.
The result
Enhanced Website Performance
Reduced bounce rates and smoother navigation
Increased Operational Efficiency
Real-time pricing adjustment features
Improved Cross-Team Collaboration
A noticeable reduction in project timelines and enhanced deliverables' quality
Conclusion & Future outlook
The transformative redevelopment of this logistics company's digital infrastructure marks a significant leap towards modernizing its operational capabilities. The comprehensive overhaul of the website and LTL portal has effectively addressed the previous inefficiencies, setting a strong foundation for future growth and innovation.
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